Every subnet begins with a theory of value. For BitAds (Subnet 16 on Bittensor), that theory is that marketing rewards should be tied strictly to verified sales, not impressions or clicks. Two weeks after its first live campaign, the subnet has shared a transparent update. The numbers are modest, the friction is real, but the…
SUMMARY: In a video chat, Gordon Frayne interviews Eseck and Albert, the founders of BitAds (Subnet 16 on Bittensor), to unpack how their advertising subnet evolved from its early, easily-gamed traffic model into a fully conversion-driven system built on verifiable sales. The founders explain BitAds’ new architecture, including sub-subnets, Stripe-powered pixel attribution, miner competition based…
Digital advertising is one of the biggest recurring expenses in the modern economy. Global companies are spending over a trillion dollars annually to be seen on every major platform, with the unsurprising result that traffic spikes temporarily but then fully resets when spend stops. The model produces reach but nothing compounding, nothing retained, and no…
After nearly two years of experimentation, pivots, and technical challenges, BitAds is officially coming to the Bittensor ecosystem. The project, now revived under Subnet 16, marks a major evolution in how decentralized networks approach digital marketing and customer acquisition. From BitAds to BitKoop, and Back Again Subnet 16 was originally launched by Eseck and Albert,…
