The $1 Trillion Shift in Digital Advertising: How Subnet 16 Turns Ad Spend Into an On-Chain Performance Layer
Digital advertising is one of the biggest recurring expenses in the modern economy. Global companies are spending over a trillion dollars annually to be seen on every major platform, with the unsurprising result that traffic spikes temporarily but then fully resets when spend stops. The model produces reach but nothing compounding, nothing retained, and no…